Advertising Online – It’s Easier Than You Think

All small businesses can benefit from online advertising. Here are some ways you can advertise your products and/or services online.

Create a website

Not having a website for your business is detrimental in today’s world. Today’s generation doesn’t want to pick up the phone and call to learn more about a business; they would rather go online and find everything they need to know. If you don’t already have one, create a website or hire a web developer to do it for you. If it’s not in your budget to hire someone to help you with your website, start off by creating a free one using WordPress, Wix, or Weebly.

Use social media to find potential customers

Social media is a powerful and often underutilized tool for small businesses. Having a strong presence across all popular social networking sites will help you and your business tremendously. The great thing about advertising through social media is that you can choose how much you want to spend and how many people you want to reach. Building a following across various social networks takes time and work, but the outcome is more than worth it.

Place a classified advertisement online

Classified advertisements are short advertisements typically found online and in newspapers or other publications. If you choose to place a classified advertisement, you will be charged per line. Classified ads are a great way to attract more potential customers.

For information on placing a classified advertisement in The Guide, click here.


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