Social media marketing has become increasingly popular over the past few years. Social networks such as Facebook, Twitter, LinkedIn, and Google Plus are great places to spread the word about your business. Here are some tips for getting started.
Create a Facebook Page
With over 1.23 billion people using Facebook each month, it only makes sense that local businesses are advertising through Facebook. If your business doesn’t have a Facebook Page, you are likely missing a lot of opportunities to connect with potential customers. Creating a Page is free, so head here to create a page for your business on Facebook (you will need to be logged in to a personal Facebook account to create a Page).
Utilize Google Plus
Google Plus is probably the most underrated social network out there for businesses. It is the best for Search Engine Optimization (SEO), which means it will help search engines find your content more easily, which, in turn, puts more human eyes on it. Whenever you post something to Facebook, dump it onto Google Plus, too (more on how to do this below). Chances are that not a lot of people will see it, but crawlers (search engines) will. Having a Google Plus page will help drive traffic to your website, even if you don’t do anything but cross-post content from Facebook/Twitter to it. Click here to create a Google Plus page.
Get on Instagram
If your business offers products or services for younger generations, you need to be on Instagram. Instagram has grown substantially over the past few years, and it’s a great place to show the more human side of your business and promote your products or services simultaneously. Instagram, a photo sharing network, is great because people respond well to visual stimulation; seeing a bunch of words without a picture isn’t going to hold someone’s attention for very long. Instagram (and Pinterest; more on that below) is great because the photo is the main focus. In general, if you upload great photos, you’ll get great results. To get more viewers, use a relevant hashtag or two. You should also make sure you utilize Instagram’s live link (in your profile). URLs in captions on Instagram are not clickable, so direct viewers to your profile link if you have a link you’d like to share (e.g. a link to a product on your website).
Use a social media management program (e.g. Hootsuite)
Keeping up with all of your social networks can be very time consuming and confusing. Thankfully, programs such as Hootsuite exist to make life easier for social media managers. With Hootsuite or a similar program, you can schedule posts and post them to multiple networks simultaneously. You can easily schedule a post for Facebook and Google+ at the same time with little effort. You will likely have to edit your post for Twitter, however, as there is a 140-character limit. You can use Hootsuite on a computer, or download the app for your smartphone.
Get creative with Pinterest
Pinterest is sometimes overlooked by business owners because they think their business isn’t right for Pinterest. Wrong! Any business can thrive on Pinterest; you just have to be creative. Images as well as videos can be pinned, so be sure to pin both. Every time a photo or article is posted on your website, pin it! Pinterest is a great platform for driving traffic to your website. For more on Pinterest for Business, click here.
Remember the end goal
Social media is a great way to show the human side of your business, interact with customers and clients, and promote your products and services. Don’t forget, though, that the whole point of social networking is to get people to come to your website to see what you have to offer. Driving traffic to your website is the goal, and social networking is a great way to do it.