Advertising for Small Businesses – It is a MUST

Here at The Guide, we know advertising. We’ve been around since 1959, and we’re not going anywhere. So take our word for it….If you own a small business, advertising should be up there on your list of top priorities. After all, if your potential customers don’t know you exist, how are you going to get them to walk through your door? The answer is simple: advertise your business! You don’t have to spend a fortune. The U.S. Small Business Administration recommends spending 7-8% of your gross earnings on advertising for businesses with earnings less than $5 million.

So how should you go about advertising your business? The possibilities are endless, all with varying price ranges, and it may seem daunting at first when trying to choose the method best for you. But some popular avenues include:

Print Advertising

While print advertising has declined some over the years in the wake of digital advertising, it is still worth investing in. For many, there is still no replacing the feeling of picking up a paper and thumbing through the pages. If your target audience is in the local area of your small business, then print advertising should definitely be a route you consider. The Guide offers both Classified and Display advertising, with ad sizes and prices to suit all business budgets. If you’re trying to reach Delmarva, you can’t pick a better outlet than The Guide. Click here for more information on how to get started advertising in The Guide.

Besides advertising in a local paper or circular, other options include business cards, brochures, direct mail, flyers, newsletters, post cards, and many other forms of print media that can be utilized to get the word out about your business. Snail mail is still prevalent, even if sometimes it seems like all you ever get is bills. Be sure to design a piece of direct mail that will hold the recipient’s attention. Sussex Printing Corp. and our team of skilled graphic designers can help with that. Visit for samples and get a free quote.

Online Advertising

In 2015, 84% of U.S. homes have computers and 64% of adults own a smartphone (according to the Pew Research Center). That is a lot of potential customers in front of a screen looking for what your business has to offer. Of course, having your own website is essential for any business, small or otherwise. There are many channels available for online advertising, some popular options being search engine optimization, social media, and email marketing. If you find that you don’t know where to start, The Guide can help! We offer online advertising catered to local businesses on our website. Click here for more information.

Guerrilla Marketing

Guerrilla Marketing is all about thinking outside the box, and these options are often low budget and highly effective. Some examples of Guerrilla Marketing include sidewalk art, 3D artwork, and advertising on cars or buses. You’re only limited by your creativity.

Example of Guerrilla Marketing from Nike

Another example of Guerrilla Marketing

Other advertising options to consider are television, radio, billboards and signage, product placement, sponsorship, and distributing product samples. Ultimately, as a small business owner you know your business better than anyone. A lot of advertising is experimenting and finding what works best for you.


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