6 Steps to Holiday Success for Your Small Business


1. Dress Your Business Up for the Holidays

Enlist the help of your employees and unleash some creative flair on your business. Don’t forget to have fun with it! Having hot drinks and cookies available for your shoppers is sure to please. Customers will to appreciate your efforts to make their shopping experience calming and pleasant.


2. Keep Your Employees Jolly

This time of year can be extraordinarily stressful, especially for employees of retail stores. High customer traffic and extended work hours can take a toll on morale. It is important that your customer service remains excellent at this time of year. Be sure to let your employees know how much they are valued and appreciated. Even just saying thank you means a lot. Go the extra mile by bringing your employees treats or planning a holiday party.


3. Offer Special Incentives

What can you offer your customers that sets you apart from other businesses? Offer special incentives for customers to shop with you. Free gift wrapping with purchase, coupons, and special holiday sales are great ways to entice shoppers and increase brand loyalty. Change up your sales weekly to keep customers coming back for more.


4. Email Marketing 

Don’t underestimate the power of email marketing. Promote your special holiday sales directly to your current customer’s inboxes. Since online shopping has increased so much over the years, consider offering “In-Store Only” promotions to encourage customers to visit your store.


5. Social Media

Advertise your products and promotions on social media for an even bigger boost in sales. You can even create a local ad on Facebook and find new customers. Take photos of your products and post them on Facebook, Instagram, and Pinterest.

Are you a little late to the social media game? It’s never too late to get started. Check out our simple guide to get started.


6. Keep Your Inventory Full

Don’t let empty shelves turn away customers! Be sure to stay stocked up during the busiest shopping season of the year. Keep in mind that shipping times may be longer due to the high traffic of parcels being shipped this time of year.

Do you have any tips you’d like to share? We’d love to hear from you! Leave a reply below.



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