Advertising Dos and Don’ts

“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards

Smart business owners know that advertising is much more than simply showing customers a product and expecting them to do the rest. Advertising takes research, critical thinking, testing, creativity, and perseverance. In the digital era, industry changes happen overnight, so you must always be ready to revise and revisit your advertising tactics. To master the ever-changing art of advertising, follow these concise dos and don’ts.

DO have specific goals in mind. Your advertising should always be centered around your goals. What is it that you hope to accomplish? Are you looking to boost sales? Announce a new product? Expand your email list? Identify what it is you wish to achieve and build from there. Each goal should be tied into a different campaign so that your message is clear and easy to follow.

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Community Events | December

Christmas in Bridgeville | Saturday, December 2

The Bridgeville Historical Society will be hosting its 42nd Annual CHRISTMAS IN BRIDGEVILLE Craft Show on Saturday, December 2 from 9am-3pm at the Woodbridge Middle School, 307 Laws St., Bridgeville. Admission is free. See the 1/2 page ad in this week’s issue of The Guide.

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Christmas in Whitehaven | Saturday, December 2

24th Annual Christmas Bazaar from 8am – 4pm. Handmade wreaths & greenery, white elephant, baked goods, pulled pork, chicken & scrapple sandwiches, sweet potato biscuits, soups & more. Visit with Santa. Old Schoolhouse in the Village 2740 Church St., Whitehaven, MD 21856. Call 410-873-2012 for more information.

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Thanksgiving Survival Guide

Shop Early. Don’t get caught shopping on Thanksgiving day. The earlier you shop, the better, so that you can avoid stress and long lines. Make a list so you can check off what you have and reduce the likelihood that you’ll need to make an emergency trip on Thursday.

Avoid Traffic. If you’re one of the 50 million Americans expected to travel this Thanksgiving, be sure you hit the road at the right time. Use a travel app like Waze to keep an eye on traffic and plan accordingly.

Team Effort. No one person should shoulder the burden of preparing everything for Thanksgiving. Divide up the cooking, cleaning, and table setting duties so that everyone has a hand in helping and that everyone can take more pride in the meal they helped create.

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Community Events | November

Fall Festival | Saturday, November 11

Fall Festival/Vendor Craft Event hosted by the Millsboro Fire Co. Aux. Festival will take place at the Millsboro Fire Co. located at 109 E State St, Millsboro, DE 19966, from 9am-2pm. Vendor space is available. For more info, call Debbie  at 302-249-4362 or email: dllittleton@mchsi.com

Model Train & Toy Show | Saturday, November 18

The annual Fall Model Train & Toy Show & Sale will be held at the Hartly Fire Hall, 2898 Arthursville Rd, Hartly, DE 19953, from 9am-3pm. Over (15) tables of toys and trains. Lionel, American Flyer, Marx, Scale trains, ERTL, Hess trucks, Farm toys, racing collectibles, Hot Wheels, miniatures, Matchbox, pressed steel, Star Wars, and fire service collectibles. There will also be an operating train layout! Tickets are $4, spouse $3. Kids under 12 are free with accompanying adult. Easy parking. Breakfast & lunch served by the Fire Company Auxiliary. Door prizes every hour! Call Daniel or Clarence at 302-382-9728 for additional information. Don’t miss the largest & best show on the peninsula!

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8 Ways to Show Gratitude on Veterans Day

On Veterans Day, we honor the past and present members of our military to thank them for the immeasurable sacrifices they have made for the safety & service of our country. Here are some ways to give back this Veterans Day.

1. Attend an Event. Be sure to attend your local Veterans Day Parade to show your support for our service members. Your presence and support means the world to veterans and their families.

2. Donate. If you are able, please consider contributing to one of the many wonderful organizations that help disabled and struggling veterans find help and healing back home. Check out the following charities below.

Homes for Our Troops – Builds and donates specially adapted custom homes for severely injured post-9/11 veterans to help them rebuild their lives.

Hope for the Warriors – Founded by military families, this organization helps service members and their families through numerous programs focused on transition, health and wellness, peer engagement, and connections to the community.

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5 Online Advertising & Marketing Myths Busted

1. Online advertising is impersonal. It is actually easy to customize your advertising message so that each individual customer feels important. When sending out emails, you can customize your messages to address your customers by name, which is a simple, but proven tactic to create trust between your business and current or potential customers. Online advertising and marketing allows your customers to interact with you when it’s convenient for them. This is essential for making a sale because a potential customer needs to be engaged without feeling put on the spot, or pressured into interacting with your business.

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2. My customers aren’t online. Actually, they are! An astounding 88% of American adults use the internet, and 77% own a smartphone. It is no longer possible to ignore the staying power of digital, and your marketing strategy should reflect that. Ignoring online advertising is essentially ignoring the majority of your present and potential customers. It is paramount that businesses adapt to stay relevant.

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Trick-or-Treating on Delmarva

Delaware

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Bethel: Tuesday, October 31, 6-8 p.m.

Blades: Tuesday, October 31, 6-8 p.m., for children ages 12 and under.

Bridgeville: Tuesday, October 31, 6-8 p.m., for children ages 12 and under.

Camden: Tuesday, October 31, 6-8 p.m.

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