“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards
Smart business owners know that advertising is much more than simply showing customers a product and expecting them to do the rest. Advertising takes research, critical thinking, testing, creativity, and perseverance. In the digital era, industry changes happen overnight, so you must always be ready to revise and revisit your advertising tactics. To master the ever-changing art of advertising, follow these concise dos and don’ts.
DO have specific goals in mind. Your advertising should always be centered around your goals. What is it that you hope to accomplish? Are you looking to boost sales? Announce a new product? Expand your email list? Identify what it is you wish to achieve and build from there. Each goal should be tied into a different campaign so that your message is clear and easy to follow.
1. Online advertising is impersonal. It is actually easy to customize your advertising message so that each individual customer feels important. When sending out emails, you can customize your messages to address your customers by name, which is a simple, but proven tactic to create trust between your business and current or potential customers. Online advertising and marketing allows your customers to interact with you when it’s convenient for them. This is essential for making a sale because a potential customer needs to be engaged without feeling put on the spot, or pressured into interacting with your business.
2. My customers aren’t online. Actually, they are! An astounding 88% of American adults use the internet, and 77% own a smartphone. It is no longer possible to ignore the staying power of digital, and your marketing strategy should reflect that. Ignoring online advertising is essentially ignoring the majority of your present and potential customers. It is paramount that businesses adapt to stay relevant.
Are you getting the most out of your work day? Some days it might seem like there is more on your to-do list than could possibly be done in one day. Before you start working longer hours, make sure that you are making the most out of your time. Follow these simple strategies for a more productive work day.
1. Don’t Multitask. Having the ability to multitask is a highly sought after skill in most workplaces. While there may be times when you will have to multitask, avoid doing it when you can. Studies have shown that attempting to focus on 2 or more tasks at a time actually wastes more time. Focus on one task and give it all your energy before moving on to the next, and you will find that you can get much more done.
2. Don’t Try to be Perfect. Let’s face it, we all want to be perfect at everything we do. However, that is an unattainable goal. We are only human and can’t work at 100% all the time. Holding yourself to unreasonable standards will only increase your anxiety and decrease your productivity. Set your sights to doing each task as well as you possibly can in that moment, and come back to it later if needed.
Have you ever fallen victim to the mid afternoon slump? Even the most driven and motivated people can get hit with fatigue at work, causing a loss in productivity and motivation. But fear not, there are ways to combat this.
1. Get Enough Sleep. It may seem like a no-brainer, but don’t underestimate the importance of a good night’s sleep. Your ability to work productively and efficiently goes down exponentially when you don’t sleep enough, no matter how much coffee you drink the next day. So stick to a solid sleep schedule, allowing you the 8+ hours of sleep per night that your body needs to power through your work day.
2. Eat Breakfast. When you’re rushed in the morning, it’s easy to skip breakfast, but you may regret it later in the day. It doesn’t have to be an elaborate meal. Just aim for something light with protein and fiber to get you through the hours until lunch time. Oatmeal, yogurt, whole wheat toast, and cereal are great quick options to keep you fueled.
3. Turn Your Lunch Break Into a Fitness Break. A mid-day workout might be just what you need to get through the afternoon. A quick 30 minute workout will help boost your energy and burn some calories, and maybe even help you burn off some of the stress from your work day. If you don’t have a gym membership, a lunchtime walk is a great substitute. Continue reading
If you’re a small business owner, more than likely, your work day doesn’t end when you leave the office. You’re always on the go, monitoring your business and ensuring its success through hard work and dedication. Are you using all the tools available to you to help you achieve your goals? Check out this list of apps to help your business run smoother and increase your productivity and profits, right from your phone!
This app is a great visual way to save content relevant to your industry for later reading. Use it to save articles, videos, and images. You can even tag your content for easier search and organization. Pocket is available for desktop, iOS, and Android.
Time is money, so tracking your time is essential when running a small business. This productivity app allows you to set up tasks and keep your team on track. TrackingTime also has its own analytics so that you can easily measure the success of your time management and make adjustments to your workflow accordingly. Continue reading
Are you feeling stressed at work? Stress can cause a tangled mess of physical and mental symptoms that will take a toll on your wellbeing. Headaches, insomnia, high blood pressure, and difficulty concentrating are just some of the many symptoms of untreated stress. These symptoms can affect you both at the office and at home. If stress is interfering with your job and everyday life, take these steps to eliminate stress in your workplace.
Find the Source of Your Stress. The first step in addressing any issue is finding its cause. Stress is no different. When do you find yourself the most stressed at work? Is it during a deadline? On specific days? In the mornings or afternoons? Create a diary to track your day to day activities and when you’re feeling the most stressed so you can identify what is causing you stress.
Modify Your Behavior. Often it’s not necessarily the situation we are in, but how we respond to situations that determine our levels of stress. Your first instinct after a day of dealing with a particularly difficult client might be to treat yourself to a comfort meal or wine after work. But poor dietary choices can actually make stress worse in the long run. Avoid fatty foods, alcohol, and caffeine when you feel the tensions rise and resort to healthier coping methods, like a long meditative walk after work, or some well-deserved “me time”.