1. Online advertising is impersonal. It is actually easy to customize your advertising message so that each individual customer feels important. When sending out emails, you can customize your messages to address your customers by name, which is a simple, but proven tactic to create trust between your business and current or potential customers. Online advertising and marketing allows your customers to interact with you when it’s convenient for them. This is essential for making a sale because a potential customer needs to be engaged without feeling put on the spot, or pressured into interacting with your business.
2. My customers aren’t online. Actually, they are! An astounding 88% of American adults use the internet, and 77% own a smartphone. It is no longer possible to ignore the staying power of digital, and your marketing strategy should reflect that. Ignoring online advertising is essentially ignoring the majority of your present and potential customers. It is paramount that businesses adapt to stay relevant.