Community Events | December

Christmas in Bridgeville | Saturday, December 2

The Bridgeville Historical Society will be hosting its 42nd Annual CHRISTMAS IN BRIDGEVILLE Craft Show on Saturday, December 2 from 9am-3pm at the Woodbridge Middle School, 307 Laws St., Bridgeville. Admission is free. See the 1/2 page ad in this week’s issue of The Guide.

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Christmas in Whitehaven | Saturday, December 2

24th Annual Christmas Bazaar from 8am – 4pm. Handmade wreaths & greenery, white elephant, baked goods, pulled pork, chicken & scrapple sandwiches, sweet potato biscuits, soups & more. Visit with Santa. Old Schoolhouse in the Village 2740 Church St., Whitehaven, MD 21856. Call 410-873-2012 for more information.

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5 Online Advertising & Marketing Myths Busted

1. Online advertising is impersonal. It is actually easy to customize your advertising message so that each individual customer feels important. When sending out emails, you can customize your messages to address your customers by name, which is a simple, but proven tactic to create trust between your business and current or potential customers. Online advertising and marketing allows your customers to interact with you when it’s convenient for them. This is essential for making a sale because a potential customer needs to be engaged without feeling put on the spot, or pressured into interacting with your business.

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2. My customers aren’t online. Actually, they are! An astounding 88% of American adults use the internet, and 77% own a smartphone. It is no longer possible to ignore the staying power of digital, and your marketing strategy should reflect that. Ignoring online advertising is essentially ignoring the majority of your present and potential customers. It is paramount that businesses adapt to stay relevant.

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Community Events | August

Oyster Sandwich Sale | August 5

Odd Fellows of Laurel Charity Lodge will have their Oyster Sandwich Sale on the 1st Sat. of every month from 11am-1pm or sold out. Hot dogs & hamburgers will also be available. The Martha Rebekah Lodge 21 will sell their homemade ice cream and baked goods and refreshments. The lodge is located at 319 Poplar St., Laurel. Eat in or carry out. Delivery is also available to businesses.

BBQ Chicken | August 5, 12, 19, & 26

BBQ Chicken Every Sat. at the Pavillion, 1109 American Legion Rd & Rt 50, Salisbury. Rain or shine.

Philadelphia Zoo Trip | August 19

Leaves Salisbury 8:30am, Seaford 9am. Bus, Zoo, & train ride, $50. Final due, Aug. 8. Vacation Club. 302-628-1144 or 302-448-1279.

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