Advertising Dos and Don’ts

“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards

Smart business owners know that advertising is much more than simply showing customers a product and expecting them to do the rest. Advertising takes research, critical thinking, testing, creativity, and perseverance. In the digital era, industry changes happen overnight, so you must always be ready to revise and revisit your advertising tactics. To master the ever-changing art of advertising, follow these concise dos and don’ts.

DO have specific goals in mind. Your advertising should always be centered around your goals. What is it that you hope to accomplish? Are you looking to boost sales? Announce a new product? Expand your email list? Identify what it is you wish to achieve and build from there. Each goal should be tied into a different campaign so that your message is clear and easy to follow.

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Community Events | November

Fall Festival | Saturday, November 11

Fall Festival/Vendor Craft Event hosted by the Millsboro Fire Co. Aux. Festival will take place at the Millsboro Fire Co. located at 109 E State St, Millsboro, DE 19966, from 9am-2pm. Vendor space is available. For more info, call Debbie  at 302-249-4362 or email: dllittleton@mchsi.com

Model Train & Toy Show | Saturday, November 18

The annual Fall Model Train & Toy Show & Sale will be held at the Hartly Fire Hall, 2898 Arthursville Rd, Hartly, DE 19953, from 9am-3pm. Over (15) tables of toys and trains. Lionel, American Flyer, Marx, Scale trains, ERTL, Hess trucks, Farm toys, racing collectibles, Hot Wheels, miniatures, Matchbox, pressed steel, Star Wars, and fire service collectibles. There will also be an operating train layout! Tickets are $4, spouse $3. Kids under 12 are free with accompanying adult. Easy parking. Breakfast & lunch served by the Fire Company Auxiliary. Door prizes every hour! Call Daniel or Clarence at 302-382-9728 for additional information. Don’t miss the largest & best show on the peninsula!

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5 Online Advertising & Marketing Myths Busted

1. Online advertising is impersonal. It is actually easy to customize your advertising message so that each individual customer feels important. When sending out emails, you can customize your messages to address your customers by name, which is a simple, but proven tactic to create trust between your business and current or potential customers. Online advertising and marketing allows your customers to interact with you when it’s convenient for them. This is essential for making a sale because a potential customer needs to be engaged without feeling put on the spot, or pressured into interacting with your business.

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2. My customers aren’t online. Actually, they are! An astounding 88% of American adults use the internet, and 77% own a smartphone. It is no longer possible to ignore the staying power of digital, and your marketing strategy should reflect that. Ignoring online advertising is essentially ignoring the majority of your present and potential customers. It is paramount that businesses adapt to stay relevant.

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Community Events | October

October Fest | Saturdays & Sundays in October

Wrights Market, Rt. 50, Mardela Springs, MD. 10am-4pm every Saturday and Sunday. Featuring a Pumpkin Patch, hayrides, corn maze, and more!! Click here for more information.

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Fall Sportsman’s Weekend | Starting Friday, October 6

The annual Fall Sportsman’s Weekend will take place Friday, Saturday, and Sunday, October 6-8. This is the shore’s original and largest Sportsman’s auction event. There will be decoys, firearms, oyster items, art, books, and more. Auction takes place at the Zeb B. Barfield, Inc. Auction Facility, 12100 Mears Station Rd., Hallwood, VA 23359. Check out the ad in the 10/4 issue of The Guide.

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5 Productivity Tips for a Better Work Day

Are you getting the most out of your work day? Some days it might seem like there is more on your to-do list than could possibly be done in one day. Before you start working longer hours, make sure that you are making the most out of your time. Follow these simple strategies for a more productive work day.

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1. Don’t Multitask. Having the ability to multitask is a highly sought after skill in most workplaces. While there may be times when you will have to multitask, avoid doing it when you can. Studies have shown that attempting to focus on 2 or more tasks at a time actually wastes more time. Focus on one task and give it all your energy before moving on to the next, and you will find that you can get much more done.

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2. Don’t Try to be Perfect. Let’s face it, we all want to be perfect at everything we do. However, that is an unattainable goal. We are only human and can’t work at 100% all the time. Holding yourself to unreasonable standards will only increase your anxiety and decrease your productivity. Set your sights to doing each task as well as you possibly can in that moment, and come back to it later if needed.

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How to Make The Best of Labor Day

Savor The Sun. The days are slowly getting shorter, but there’s still some summer sun left to enjoy. Weather permitting, be sure to spend plenty of time outside during the holiday. The sun gives you a healthy dose of vitamin D which leads to better mood, healthier skin, hair, and teeth. Just be sure to use sunscreen, especially between the hours of 10am to 4pm, when the sun is most intense. Continue reading

Apps for Small Business

If you’re a small business owner, more than likely, your work day doesn’t end when you leave the office. You’re always on the go, monitoring your business and ensuring its success through hard work and dedication. Are you using all the tools available to you to help you achieve your goals? Check out this list of apps to help your business run smoother and increase your productivity and profits, right from your phone!

Pocket

This app is a great visual way to save content relevant to your industry for later reading. Use it to save articles, videos, and images. You can even tag your content for easier search and organization. Pocket is available for desktop, iOS, and Android.

TrackingTime

Time is money, so tracking your time is essential when running a small business. This productivity app allows you to set up tasks and keep your team on track. TrackingTime also has its own analytics so that you can easily measure the success of your time management and make adjustments to your workflow accordingly. Continue reading