“Creative without strategy is called art. Creative with strategy is called advertising” – Jef I. Richards
Smart business owners know that advertising is much more than simply showing customers a product and expecting them to do the rest. Advertising takes research, critical thinking, testing, creativity, and perseverance. In the digital era, industry changes happen overnight, so you must always be ready to revise and revisit your advertising tactics. To master the ever-changing art of advertising, follow these concise dos and don’ts.
DO have specific goals in mind. Your advertising should always be centered around your goals. What is it that you hope to accomplish? Are you looking to boost sales? Announce a new product? Expand your email list? Identify what it is you wish to achieve and build from there. Each goal should be tied into a different campaign so that your message is clear and easy to follow.